App Store Keyword Research for iOS Developers | ASOGrade

ASOGrade scores every App Store keyword by real search demand, so you know exactly which ones to use.

$14.99/mo or $99/yr · cancel anytime · nothing to install

Popularity comes straight from Apple Search Ads. It is the same number advertisers bid on, and we score it separately in all 109 markets.

Keywords scored Keywords scored in every App Store market

Apps growing Apps growing with better keywords

Average rating Average rating from developers who use it

How it works

No setup, no onboarding call. Paste, read the scores, ship the update.

Up to 100 at once — your own list, or a competitor's App Store link to pull theirs instead.

Popularity and difficulty come straight from Apple Search Ads, for any of 109 storefronts, updated daily.

Put the keywords with real demand and low difficulty into your title, subtitle, and keyword field.

256 keywords Researching United States

🇺🇸 United States

Keyword Pop Diff Apps Added

habit tracker 67 38 248 2m

sleep sounds 66 71 250 14m

mood tracker 53 60 247 26m

budget planner 51 42 246 1h

meal planner 48 64 249 3h

daily planner 47 68 248 5h

gratitude journal 34 28 243 1d

water reminder 29 24 231 2d

US**United States**67 pop · 38 diff

GB**United Kingdom**58 pop · 31 diff

BR**Brazil**33 pop · 19 diff

Keyword scoring

See exactly how many people search it, and how hard it is to break into the top results. Nothing in your metadata has to be a guess.

Paste up to 100 keywords at once and see which ones you can win.

See the workflow

Most of the keywords you are considering are not worth using. **ASOGrade shows you which ones people are actually searching**, and you put those in your metadata.

of users see more app impressions within the first week after updating their metadata.

Product:Keyword scoring Opportunity map

Opportunity map**popularity × difficulty**

higher demand easier to win**budget planner**_51/42_**gratitude journal**_34/28_**meal planner**_48/64_**sleep sounds**_66/71_

Every app above you already did this research. **Paste their App Store link** and you get their whole keyword list, scored just like yours.

the impressions one developer got after changing their keywords.

Product:Competitor teardown

!Image 1**Finch: Self-Care Pet**_Daily Journal & Habit Tracker_ 108 keywords

finch 68 61

habit tracker 67 67

how we feel 57 55

mental health 55 73

daylio 55 67

Five of the 108 keywords this app ranks for.

A keyword you cannot win at home is often **wide open abroad**. Score your list in every market and see where you can rank today.

more countries sending installs after one pass across every storefront.

Product:Every storefront

budget planner One keyword, four storefronts

All-store view

Storefront Pop Diff

United States 51 42

United Kingdom 44 31

Brazil 33 19

Poland 27 14

The same keyword gets half the searches and is a third as hard, four countries down.

!Image 2: An iPhone showing an App Store search for “habit tracker” and the apps returned for it.

Why ASO matters

Apple puts it at around 70% of how visitors find apps. Rank for the words they actually type, and you become one of the results they are already looking at. That is a real download, from someone who was already searching for what you built.

Every category has a different spread between what is popular and what is actually winnable. These are real keyword sets, not customer results — pick yours and see the gap.

most searched

easiest to rank for

you can win

FAQ

How is this different from a full ASO suite?

A suite does rank tracking, reviews, ad campaigns and reporting, and charges you for all of it. ASOGrade does keyword research only. Paste your keywords, see how many people search them and how hard they are to rank for, then decide what to use. If you need rank tracking and campaign management, get a suite.

What is ASO? ASO stands for App Store Optimization. It means choosing the words in your app name, subtitle and keyword field so that your app shows up when people search the App Store. ASOGrade tells you which words to choose.

What are popularity and difficulty? Popularity shows how many people search a keyword on the App Store. Difficulty shows how hard it is to reach the top spots for it. Both are scored from 0 to 100.

Do I need a published app? No. Scores belong to the keyword and the country, not to your app, so you can research your name, subtitle and keyword field before you launch.

Can I see which keywords a competitor ranks for? Yes. Paste their App Store link and you get every keyword they rank for, each scored for popularity and difficulty. An established app usually returns around a hundred.

Can I check the same keyword in several countries? Yes. Look at one country at a time, or use the all-store view to compare your list across all 109 App Store markets at once.

Where does the data come from?

Popularity comes straight from Apple Search Ads on its own 0 to 100 scale. It is the same number advertisers bid on, not a guess worked backwards from chart positions. Difficulty is calculated from the apps currently holding the top spots for that keyword. Both update daily.

- Your first scores in under a minute

- All 109 storefronts included

- Cancel anytime, no contract

What it solves Pricing ASO guides