Trama — Site Operations and Integration Infrastructure
For agencies and teams running Shopify, Wix, and Webflow
Operate every client site.
Modernize only the ones that need it.
Trama gives agencies and teams an intelligent operations layer for the Shopify, Wix, and Webflow sites they already run. Monitor uptime, SEO, security, scripts, and technical changes today; build a custom storefront using the Trama SDK when a client is ready.
Audit a live siteBuild with the Trama SDK
Site Health needs no migration. Shopify · Wix · Webflow.
Start with visibility on the site you have. Add a custom frontend when it earns its place.
Examples of areas Trama can check
§01 for agency teams
Give clients a reason to stay close.
When a website needs attention, clients remember the agency that helped them see it clearly. Trama gives your team a steadier view of the sites you manage, so you can make useful work visible, follow through with confidence, and bring something concrete to a new client conversation.
0
1
Keep trust through follow through
Bring relevant site changes into client reviews and explain what deserves attention.
0
2
Give ongoing care a clear shape
Use regular visibility to support maintenance conversations and show the work behind a lasting relationship.
0
3
Start new conversations with context
Give a prospective client a grounded view of their storefront and a more useful place to begin.
§02 choose your path
Start where your client is today.
01 / Monitor
Operate the live site
Site Health checks uptime, SEO, security posture, and scripts on existing sites. No rebuild or agent install.
See Site Health → 02 / Improve
Find the next best change
Use live-site findings to prioritize technical fixes and decide whether the current frontend still fits.
Explore services → 03 / Modernize
Plan a custom experience
When a platform frontend becomes limiting, map the opportunity and plan a deliberate headless project.
Plan a project → 04 / Build
Use the Trama SDK
Connect a React or Next.js frontend to relevant platform capabilities while retaining the existing backend.
§03 keep the platform. add the layer.
Your client's platform remains the business backend.
Shopify, Wix, and Webflow remain the systems your client already knows. Products, orders, inventory, checkout, content, customer data, and workflows stay where they belong. Trama gives you operational visibility today and a modern frontend path when needed.
Operations layer / the site you have today
no rebuild
Existing site
Shopify theme · Wix site · Webflow site
Trama website intelligence
ongoing signals · changing conditions · emerging issues
Agency workspace
Project visibility · findings · client-ready reporting
Integration layer / when a custom frontend is needed
using the Trama SDK
Custom React / Next.js storefront
Trama SDK + APIs
products · cart · checkout · content · identity
Shopify / Wix / Webflow backend
Platform capabilities and workflows stay in place where supported.
Platform capabilities vary. Confirm the relevant products, checkout, content, and identity flows during implementation planning.
§04 website intelligence layer
Know what is breaking before your client does.
Trama keeps watch over the public storefront as it changes, surfacing ongoing issues and meaningful shifts that can affect trust, traffic, and conversion. Connect a live Shopify, Wix, or Webflow site, verify that you manage it, and give your team a clear view of what needs attention—without moving the site or installing an agent.
An active picture of the client portfolio, with findings and changes ready for review, follow-up, and client conversations.
signal / 0
1
Always in view
A live read on whether client storefronts are reachable and behaving as expected.
signal / 0
2
Change over time
Catch regressions and emerging issues before they become a surprise support request.
signal / 0
3
Context that travels
Turn technical signals into clear priorities your team can act on and explain.
signal / 0
4
A service that stays active
Use ongoing visibility to guide reviews, maintenance, and the next improvement.
one operating picture
From a quiet change on one storefront to the issue your whole team needs to see.
Website intelligence is one part of Trama: it works alongside the integration layer and SDK that power custom storefronts.
§05 custom storefronts / using the Trama SDK
When a theme is no longer enough, build using the Trama SDK.
For clients who need more control of design, speed, merchandising, content, or conversion flows, use the Trama SDK to connect a React or Next.js storefront to Shopify, Wix, or Webflow. Trama handles the integration layer so your team can focus on the experience customers see.
Read the SDK documentationPlan a headless project
sdk capability / 0
1
Commerce data
Use the Trama SDK to retrieve products, collections, variants, pricing, and availability from the connected platform.
sdk capability / 0
2
Cart and checkout
Use the Trama SDK to create and manage carts, then send customers to the platform’s native checkout where supported.
sdk capability / 0
3
Content
Use the Trama SDK and APIs to bring supported Wix or Webflow CMS content into the custom frontend.
sdk capability / 0
4
Identity
Use the Trama SDK for verified member or customer identity where the platform and project support it.
sdk capability / 0
5
Webhooks and reliability
Use Trama for data mapping, normalized events, retries, logs, and raw payload visibility.
sdk capability / 0
6
Observability
Keep visibility into the custom storefront after launch through Trama’s operational layer.
Available capabilities vary by platform. Confirm the exact implementation scope during project discovery.
§06 at a glance
One bridge. Three platforms. No migration.
§07 integration layer
Standardized where repetitive. Flexible where projects get weird.
Trama is not trying to hide Shopify, Wix, or Webflow from developers. It standardizes the parts teams rebuild every project, then keeps raw payloads, platform fields, logs, versions, and overrides visible.
infra /
01
Auth abstraction
OAuth/app connection per platform, with token refresh and native workflows preserved.
infra /
02
Connector request logs
Every upstream Wix, Shopify, and Webflow call records status, latency, retries, request bucket, and project context.
infra /
03
Rate-limit dashboard
429s, retry-after windows, remaining budgets, and platform-specific limits are visible instead of buried in server logs.
infra /
04
Structured error inbox
Auth failures, missing scopes, schema drift, unsupported APIs, and upstream outages become plain-language next actions.
infra /
05
Platform-update validation
Read-only validation runs compare live platform responses against known-good schema baselines and show exactly what changed.
infra /
06
Staging and sandbox testing
Run pre-release checks against staging/sandbox environments before touching a live client workflow.
infra /
07
Raw API escape hatch
Audited raw platform API requests keep Shopify, Wix, and Webflow edge cases accessible without turning Trama into a black box.
No proprietary syntax. No black box. If you ever need to walk away, your integration logic walks with you.
infra /
08
Override escape hatches
Custom fields, source paths, fallback values, transforms, schema baseline promotion, rollback, and resync stay under developer control.
No proprietary syntax. No black box. If you ever need to walk away, your integration logic walks with you.
infra /
09
Replay + resync controls
Webhook deliveries, sync events, individual entities, project backfills, and platform validation jobs can be queued from the dashboard.
infra /
10
Member sync
Bring your own auth provider — Memberstack or Outseta — and Trama keeps your members in sync with your backend. One normalized member, pushed to your webhook and available to pull. No glue services to babysit.
§08 the 60-second audit
Audit a client's store before you've even won the pitch.
Paste a URL. In seconds, Trama surfaces missing meta tags, broken canonical tags, exposed secrets, weak headers, and SEO regressions—the exact list you'd otherwise spend an hour manually checking store by store.
Before you write a proposal, run the scan. Walk into the client conversation with a concrete list of what's wrong and why it matters—not a vague pitch about improving performance.
<3s
from URL paste to technical scan
12+
checks across SEO, headers, TLS, secrets, and indexing
0 signup
required to run it
§09 from the field
> “We had a client's inventory sync silently fail for four days. We found out from Trama's dashboard, not from the client. That's the difference between being the agency that catches it and the agency that gets blamed for it.”
§10 the story every headless dev knows
It's 2am. Your phone won't stop buzzing.
A webhook stopped firing three days ago. Nobody noticed—until orders started going missing from fulfillment, inventory drifted out of sync, and a client's customer-service team started fielding angry emails about orders that technically exist but nowhere your systems can see.
This isn't hypothetical. Shopify retries a failed webhook delivery up to eight times over four hours, then quietly gives up. If your endpoint was down, slow, or mid-deploy during that window, the data is gone until someone reconciles it by hand.
8 retries
then Shopify stops trying and the delivery disappears
days
how long gaps can go undetected without monitoring
hours
spent manually reconciling orders after the fact
Trama logs every webhook delivery, flags failures the moment they happen, and lets you replay or resync from the dashboard—before your client notices, not after.
§11 Trust before signup
See the product before you become the first believer.
New visitors do not just want a promise. They want to know what appears after account creation, what work Trama does first, and why it is safe to connect a real commerce backend.
0
platform migrations
Keep Wix, Shopify, or Webflow as the source of truth.
5 min
uptime probes
Background checks keep watching after launch.
Day 1
first scan
Site Health starts with security, SEO, TLS, and checkout risk.
**Screen-share this with your client.**The Site Health score isn't just for you—it's the thing that justifies your retainer without explaining OAuth scopes or webhook retry logic to someone who wants to know their site is fine.
dashboard preview / project health
sample project
Aster Studio
Shopify backend, custom React storefront, native checkout preserved.
01
Connect a store
OAuth links the backend you already run.
02
Review the map
Trama detects products, cart, checkout, and risky drift.
03
Ship with the SDK
Your React frontend reads real commerce data.
94
health score
12
mapped fields
0
critical leaks
field
source
status
product.title
Shopify product
mapped
cart.addItem
native checkout
ready
seo.canonical
storefront route
watching
next recommended action
Add the SDK to the product page and verify cart behavior before launch.
trust signal
No card required. Domain-verified scans. API keys can be rotated anytime.
>sample preview uses representative project data. real dashboards are generated from your connected site.
§12 What Trama does
Three jobs, executed with precision —so your storefront can be fast,honest, and observable.
i.
Headless commerce & content bridge
A single SDK that reads products, cart, and CMS content collections from Wix, Shopify, or Webflow — writes back through the platform's native checkout, and verifies member identity for gated content. Works for storefronts and pure content/marketing sites alike. Zero migration.
ii.
Smart mapping engine
Adapter-first. Rules + heuristics do 80–90% of the work; AI handles only the long tail. Every mapping is versioned, diff-able, and revertible.
iii.
Site Health monitor
Continuously checks your live store for leaked keys, missing headers, expiring TLS, SEO regressions, and uptime drops. One-click fixes for the easy ones.
§13 How it works
A three-act installation —no deck required.
step /
01
Connect
OAuth your Wix / Shopify / Webflow store. One click. No config files. Encrypted at rest with AES-256-GCM.
step /
02
Auto-map
We analyze your frontend, detect entities, and generate a versioned mapping config. Confidence-scored on every field.
step /
03
Ship + observe
`npm install trama-sdk` and you're live. Site Health runs in the background — first scan on day one.
§14 Free tools, no signup
Six things you can do before the trial.
- tool / api-tester API Tester Paste a key. See normalized commerce data instantly.
- tool / analyzer Frontend Analyzer URL → detected framework + entity map.
- [tool / cost-calculator Cost Calculator Custom headless builds run €150K–€700K+ before the maintenance retainer nobody budgets for. See what Trama saves in build time and 2am calls.](https://gotrama.com/tools/cost-calculator)
- tool / performance Performance Check Playwright-based load time + Core Web Vitals.
- tool / playground Mapping Playground Paste HTML, watch the mapper draw the fields.
- tool / refactor-doctor Refactor Doctor Diagnose a slow store, get a prioritized fix list.
§15 Support
Send a message, suggestion, or sharp little edge case.
Product questions, bug reports, integration feedback, partnership notes, and “this part confused me” messages all go to the Trama inbox.
hello@gotrama.com
✦
§16 From the field
> “Trama saves us hours by instantly identifying technical issues, SEO bugs, and missing meta tags. We'll definitely be using it with our clients.”
> “We had a client's inventory sync silently fail for four days. We found out from Trama's dashboard, not from the client. That's the difference between catching it and getting blamed for it.”
Anonymous — Agency Lead · Unverified
> “I scan a prospect's store before the first call. I walk in with a list, not a guess.”
Anonymous — Developer · Unverified
§17 Start the audit
Find what your customers can already see.
Connect a project in sixty seconds. Free tier includes a manual Site Health scan a month plus uptime probes every five minutes.
Examples of areas Trama can check