AI generated Seinfeld is taking over Twitch
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ByAna Diaz
Published Feb 6, 2023, 12:13 PM EST
Cue the incessant laugh tracks
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AI Seinfeld is taking over Twitch
Image: Twitch/Watchmeforever
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In a twist of technology that only 30 Rock could have predicted, an AI-generated version of Seinfeld is now taking over Twitch. The stream, hosted by a channel called watchmeforever, uses generative artificial intelligence to create an infinite stream of Seinfeld-esque content online. The novel idea has taken root on the platform, and at time of publication, the stream has roughly 15,400 concurrent viewers.
The content comes at a time when generative AI seems to be cropping up everywhere. Here’s what you need to know about AI Seinfeld on Twitch.
**What is AI Seinfeld?**
AI Seinfeld is a Twitch stream called “Nothing, Forever” that plays AI-generated content based on Jerry Seinfeld and Larry David’s ’90s comedic sitcom, Seinfeld. The show has been formally running since Dec. 14, but the group behind it, Mismatch Media, just started sharing in the past week. It sports a chunky 3D pixel style that looks a video game, and computerized voices that deliver an endless stream of Seinfeld-esque antics.
Skyler Hartle, a member of Mismatch Media, told Polygon that the stream uses various AI software to bring the show to life. The text generation comes from OpenAI’s GPT-3 models and the speech comes from Azure Cognitive Services.
“In addition to the third party services we’ve used, we have a lot of proprietary generative algorithms that cause the show to be ‘formed’, so to be speak. We collectively call this logic the ‘director,’ as it is largely responsible for making sure all the individual pieces come together into a whole,” Hartle said via email. “It’s worth mentioning that we don’t generate the artwork or the laugh track — those are precanned assets, but we have ideas on how to do that in the future.”
Hartle told Polygon that the look mimicked the era of ’90s point-and-click games that came out around the same time as Seinfeld. “We thought it worked well with the overall vibe of the show and lended itself to the strange/eeriness, too, but the big goal was to have it be thematically relevant,” Hartle said over email.
This AI-generated version of Seinfeld doesn’t really compare to the original, but you can definitely see the influence of the original show in snippets of this version. In one part of the stream I watched, the characters started talking about creating a place where they could make their own pizza crust, which appears to be connected to a bit in Seinfeld where Kramer gets a business idea to open a pizzeria where guests make their own pizzas.
One popular clip actually has decent dialogue. It’s titled, “Elaine goes out with a guy who hates fruit.” In it, Jerry, Elaine, Kramer, and George wander around Jerry’s apartment and talk about Elaine’s boyfriend who hates fruit and might be a “fruit-a-phobe.” However, the AI generation isn’t able to mimic the color and delivery of the actors, and it can be very difficult to tell who is saying what at points. You can view in the clip below.
The stream has already run into significant issues. On Feb. 5, Twitch suspended the “Nothing, Forever” channel for 14 days because the Jerry Seinfeld-like character made transphobic remarks live on stream. Xander, a staff member on Discord said, “none of what he said reflects any of our opinions.” One of the creators blamed a new AI model for the remarks. The incident revealed once again that AI can often perpetuate harmful and biased stereotypes and in this case, rhetoric.
**Who is making the AI Seinfeld show?**
The group making it is called Mismatch Media, and the people behind it describe themselves as “scientists, entrepreneurs, engineers, technology professionals, and more,” on their website. The team called the Twitch show “Nothing, Forever” and the channel “watchmeforever.”
Hartle and co-creator Brian Habersberger approached the idea four years ago with the idea to make a generative show centered around the idea of “nothing.”
“We wanted to see if it was possible to build a new form of media — a generative show — with a lot of the tools and methods that were starting to take off, like machine learning. We wanted to create a sorta surreal, eerie, David Lynch-esque (Rabbits was a major inspiration) show that could run forever as more of an art experiment than anything else,” Hartle told Polygon.
On the Twitch page, a description of the stream reads, “Nothing, Forever is a show about nothing, that happens forever. Kinda like popular sitcoms of the past, except that it never stops.” The channel description promises to run 365 days a year and deliver new content “every minute.”
The plan, in the future, is to create multiple shows under the channel, and to provide different kinds of content. Hartle also said the team aims to integrate other interactive elements into the show so that viewers can influence things.
**Why are people watching the AI Seinfeld show?**
Seinfeld is one of the most beloved and recognizable sitcoms of the past few decades, but the appeal goes beyond that. Viewing the AI generated show on Twitch allows people to partake in a unique online communal experience that can feel like live television, as people watch the characters act and react to the various scenarios in the world. Additionally, we get to watch and participate in the Twitch chat, which makes it more fun. (Like, yes, please spam the chat with the KomodoHype each time a character complains about a girlfriend or boyfriend.)
The stream also shows off what generative AI is capable of. It’s one in a long series of recently popular AI applications. ChatGPT, which can be used for a variety ofapplications like writing essays, became an overnight sensation due to its natural-language output. Other software like DALL-E, Midjourney, and Free AI Art Generator is being usedto create memesand recreate the look ofcertain directors’ films. AI Seinfeld is just the next cursed step in the evolution of consumer AI.
**Update (Feb. 3):**This article was edited to include comments from one of the AI Seinfeld creators, Skyler Hartle.
**Update (Feb. 6):**“Nothing, Forever” has been banned from Twitch for 14 days after one of its characters made transphobic comments. This story has been updated to reflect that new information.
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- matthewcc[matthewcc](https://www.polygon.com/profile/XU542210/ "Posted by matthewcc")matthewcc #XU542210 Member since 2022-05-25 Following 0 Topics 0 Users Follow Followed 0 Followers View It annoys me that this is reinforcing the idea that Seinfeld was just a bunch of random observation jokes and the show really was about "nothing".
It was a very tightly plotted sitcom, and the humor came almost entirely from the core cast being presented with moral dilemmas and almost always choosing the most immoral path even when it meant more inconvenience for them. On the rare occasions they chose the moral path, the world of Seinfeld would punish them for it, and it was funny.
Jerry's "whats the deal with..." schtick was only funny for how not funny it was, and was largely confined to the opening and closing standup scenes. It wasn't that common in between.
This random AI "absurdity" is nothing like that. Its just humor from something being stupid and lacking the self-awareness to know how absurd and stupid it is. 2023-02-02 16:05:44 Upvote 13 Downvote Reply 3 Copy
- Mikey_Starbeams[Mikey_Starbeams](https://www.polygon.com/profile/GB989532/ "Posted by Mikey_Starbeams")Mikey_Starbeams #GB989532 Member since 2022-11-29 Following 0 Topics 0 Users Follow Followed 0 Followers View In Reply To @matthewcc
I've watched the whole series more times than I care to admit, and each time I re-watch it I find another joke I missed and laugh at. It's so tightly scripted and edited, and almost every joke lands. 2023-02-02 16:30:37 Upvote 4 Downvote Reply Copy
- MrPleebus[MrPleebus](https://www.polygon.com/profile/NN856963/ "Posted by MrPleebus")MrPleebus #NN856963 Member since 2022-05-27 Following 0 Topics 0 Users Follow Followed 0 Followers View In Reply To @matthewcc
I dunno, I think a lot of the situations are derived from "what's the deal with...?" observations extrapolated into a dramatic context. What's the deal with... waiting for a table in a Chinese restaurant? What's the deal with... mall parking lots? What's the deal with... your boss at work who clearly doesn't know what he's doing? I agree with most of what you say, but I think the main reason Seinfeld endures is that pretty much every time I talk with my friends, something will come up and I'll go "it's like that episode of Seinfeld!" All of life is observed and contained in there. What's the deal with... modern existence? 2023-02-03 09:01:34 Upvote 1 Downvote Reply Copy
- EldritchOmen[EldritchOmen](https://www.polygon.com/profile/RS739097/ "Posted by EldritchOmen")EldritchOmen #RS739097 Member since 2022-07-19 Following 0 Topics 0 Users Follow Followed 0 Followers View In Reply To @matthewcc
Yeah, I agree. I always interpreted the main joke of Seinfeld to be that the guy who is the comedian is playing the straight man and all these wacky hilarious goofballs kind of orbit around him. They’ve all got more mundane lives but end up in these off the wall scenarios that they drag him along on, but his more ‘exciting’ life of being an entertainer and being on tv and whatever seems to be kind of boring by comparison. Maybe I read too much (or not enough) into it lol 2023-02-03 10:25:41 Upvote 2 Downvote Reply Copy
- Mikey_Starbeams[Mikey_Starbeams](https://www.polygon.com/profile/GB989532/ "Posted by Mikey_Starbeams")Mikey_Starbeams #GB989532 Member since 2022-11-29 Following 0 Topics 0 Users Follow Followed 0 Followers View Call me a puritan, but this actually sucks. 2023-02-02 16:04:17 Upvote 11 Downvote Reply 1 Copy
- sparkle_fishlips[sparkle_fishlips](https://www.polygon.com/profile/DN480971/ "Posted by sparkle_fishlips")sparkle_fishlips #DN480971 Member since 2022-05-31 Following 0 Topics 0 Users Follow Followed 0 Followers View In Reply To @Mikey_Starbeams
It absolutely sucks. The novelty and the absolute suckiness are the only appeal here.
That said, I had the same reaction to first-gen DALL-E art generator back in the halcyon days of last August. Now I regularly use and enjoy DALL-E 2 for my tabletop RPG campaign. 2023-02-02 16:42:35 Upvote 2 Downvote Reply Copy
- badwolfos1[badwolfos1](https://www.polygon.com/profile/NZ885494/ "Posted by badwolfos1")badwolfos1 #NZ885494 Member since 2022-05-25 Following 0 Topics 0 Users Follow Followed 0 Followers View really thought this said "AL seinfeld" and was like huh why does jerry have a brother suddenly 2023-02-02 15:51:22 Upvote 9 Downvote Reply Copy
- POLYMember[POLYMember](https://www.polygon.com/profile/KR057083/ "Posted by POLYMember")POLYMember #KR057083 Member since 2022-05-25 Following 0 Topics 0 Users Follow Followed 0 Followers View Does AI Seinfeld also date high school AI programs? 2023-02-03 09:49:05 Upvote 8 Downvote Reply 1 Copy
- Gnome de Plume[Gnome de Plume](https://www.polygon.com/profile/QI387379/ "Posted by Gnome de Plume")Gnome de Plume #QI387379 Member since 2022-06-04 Following 0 Topics 0 Users Follow Followed 1 Follower View In Reply To @User
AI is pretty new so they'd all be underage 2023-02-07 02:02:31 Upvote 1 Downvote Reply Copy
- ProfPangloss[ProfPangloss](https://www.polygon.com/profile/NF834550/ "Posted by ProfPangloss")ProfPangloss #NF834550 Member since 2022-05-27 Following 0 Topics 0 Users Follow Followed 0 Followers View Vice got an interview with these guys (https://www.vice.com/en/article/qjkyxp/whats-the-deal-with-nothing-forever-a-21st-century-seinfeld-that-is-ai-generated); turns out it's not just an AI shitpost but made by a couple of dime-a-dozen tech bros who seem to genuinely think they're inventing a new form of media. Even going so far as to say their next infinite AI media project is going to produce "Netflix-level quality".
Pack it in y'all, we had a good run. I thought it was interesting and ridiculous as some kind of absurdist AI goof, but if its creators think they're media pioneers who're gonna replace creative labor with their garbage I'm out. 2023-02-03 12:25:44 Upvote 8 Downvote Reply 3 Copy
- POLYMember[POLYMember](https://www.polygon.com/profile/KR057083/ "Posted by POLYMember")POLYMember #KR057083 Member since 2022-05-25 Following 0 Topics 0 Users Follow Followed 0 Followers View In Reply To @ProfPangloss
This reminds me of when the then-host of HQ Trivia was on The Late Show, and he said (and I'd like to think this was him shilling the company line, not what he genuinely though, but honestly I'm not sure if that's any better) that what HQ was doing was on the same level of importance as the moon landing.
As a sort of abstract bit of digital art, I think AI Seinfeld is an interesting creation. But as a genuine attempt to replace human comedy? Those are britches so big, no belt's gonna help you fill 'em. 2023-02-03 15:38:36 Upvote Downvote Reply Copy
- electric_sheep[electric_sheep](https://www.polygon.com/profile/WW488694/ "Posted by electric_sheep")electric_sheep #WW488694 Member since 2022-06-01 Following 0 Topics 0 Users Follow Followed 0 Followers View In Reply To @ProfPangloss
Is "Netflix-level quality" supposed to be a good thing, as in "we're able to reach Netflix-level quality" or a low bar, "it'll at least be good enough to be a Netflix original?" 2023-02-03 18:20:03 Upvote Downvote Reply Copy
- Gnome de Plume[Gnome de Plume](https://www.polygon.com/profile/QI387379/ "Posted by Gnome de Plume")Gnome de Plume #QI387379 Member since 2022-06-04 Following 0 Topics 0 Users Follow Followed 1 Follower View In Reply To @electric_sheep
With any luck it's "Cancelled by season 2" Netflix-level quality 2023-02-04 20:25:28 Upvote Downvote Reply Copy
- sparkle_fishlips[sparkle_fishlips](https://www.polygon.com/profile/DN480971/ "Posted by sparkle_fishlips")sparkle_fishlips #DN480971 Member since 2022-05-31 Following 0 Topics 0 Users Follow Followed 0 Followers View I watched a few minutes last night and one of Jerry's stand-up bits actually had me laughing. It went something like this: "I was walking down the street yesterday and I saw a kid. The club audience bursts into laughter. The kid asked to borrow ten dollars and I gave it to him. The club audience laughs and claps their hands. The next day, I saw the kid again and he told me I gave him too much change. The club audience laughs uproariously. I thought, isn't that strange? The kid didn't want so much change. The club audience howls with laughter."
I have to stress here that the AI voice was saying all that "club audience" stuff in its flat monotone. It was so unnerving that I thought it might just work in front of a real audience. 2023-02-02 14:23:03 Upvote 7 Downvote Reply 1 Copy
- ffaristocrat[ffaristocrat](https://www.polygon.com/profile/EI147207/ "Posted by ffaristocrat")ffaristocrat #EI147207 Member since 2022-05-25 Following 0 Topics 0 Users Follow Followed 0 Followers View In Reply To @sparkle_fishlips
Jeb Bush or ChatGPT 2023-02-02 22:16:00 Upvote 3 Downvote Reply Copy
- Axem[Axem](https://www.polygon.com/profile/WA056515/ "Posted by Axem")Axem #WA056515 Member since 2022-05-25 Following 0 Topics 0 Users Follow Followed 0 Followers View This rules, actually. I was watching for a bit last night and it's genuinely mesmerizing.
As others have pointed out, it's not actually that much like watching Seinfeld beyond the superficial signifiers. I actually locate the "real performance", so to speak, in the 15k viewers who are collectively making meaning out of an absurdist stream of consciousness monologue/dialogue. When Larry Feinberg tells a joke that could vaguely be construed as sexist, the chat erupts in "CANCELLED". When he mistakenly reads a stage direction out loud like "[audience applaud]", it becomes a meme that persists for the next few scenes. There's such complex social dynamics at play here and it's really quite fascinating. Sometimes he even tells a funny joke! 2023-02-02 16:34:07 Upvote 4 Downvote Reply 1 Copy
- sparkle_fishlips[sparkle_fishlips](https://www.polygon.com/profile/DN480971/ "Posted by sparkle_fishlips")sparkle_fishlips #DN480971 Member since 2022-05-31 Following 0 Topics 0 Users Follow Followed 0 Followers View In Reply To @User
The hype and the hype alone is entertaining. 2023-02-02 16:57:56 Upvote 1 Downvote Reply Copy
- EldritchOmen[EldritchOmen](https://www.polygon.com/profile/RS739097/ "Posted by EldritchOmen")EldritchOmen #RS739097 Member since 2022-07-19 Following 0 Topics 0 Users Follow Followed 0 Followers View “Who needs artists? In the grim darkness of the future, engineers will use their math to make your art! And you’ll eat it up, you bottom feeding halfwits!”
-The creators of this thing, probably. 2023-02-03 10:19:09 Upvote 3 Downvote Reply 1 Copy
- ProfPangloss[ProfPangloss](https://www.polygon.com/profile/NF834550/ "Posted by ProfPangloss")ProfPangloss #NF834550 Member since 2022-05-27 Following 0 Topics 0 Users Follow Followed 0 Followers View In Reply To @EldritchOmen
Turns out, yep. 2023-02-03 12:24:23 Upvote 1 Downvote Reply Copy
- Randomrandom[Randomrandom](https://www.polygon.com/profile/TE847061/ "Posted by Randomrandom")Randomrandom #TE847061 Member since 2022-05-26 Following 0 Topics 0 Users Follow Followed 0 Followers View Not sure which hate more, this whole idea or web sites actually giving it coverage. 2023-02-04 17:16:51 Upvote 2 Downvote Reply 6 Copy
- POLYMember[POLYMember](https://www.polygon.com/profile/KR057083/ "Posted by POLYMember")POLYMember #KR057083 Member since 2022-05-25 Following 0 Topics 0 Users Follow Followed 0 Followers View In Reply To @Randomrandom
And what's even worse is those websites forcing you to read their coverage! The pain, the pain. 2023-02-05 19:48:43 Upvote 6 Downvote Reply Copy
- Randomrandom[Randomrandom](https://www.polygon.com/profile/TE847061/ "Posted by Randomrandom")Randomrandom #TE847061 Member since 2022-05-26 Following 0 Topics 0 Users Follow Followed 0 Followers View In Reply To @User
Yeah how dare I give my opinion on a comment section. 2023-02-06 12:01:40 Upvote 3 Downvote Reply Copy
- POLYMember[POLYMember](https://www.polygon.com/profile/KR057083/ "Posted by POLYMember")POLYMember #KR057083 Member since 2022-05-25 Following 0 Topics 0 Users Follow Followed 0 Followers View In Reply To @Randomrandom
Just seems weird to hate something but read it anyway. 2023-02-06 15:06:36 Upvote 2 Downvote Reply Copy
- Aculeus[Aculeus](https://www.polygon.com/profile/GO370042/ "Posted by Aculeus")Aculeus #GO370042 Member since 2022-06-01 Following 0 Topics 0 Users Follow Followed 0 Followers View In Reply To @Randomrandom
I hate it when people click on an article then act like the site shouldn't host the article. That includes "slow news day?" or "I never heard of this famous person" or "why is this news?" 2023-02-07 10:47:27 Upvote 4 Downvote Reply Copy
- 0belisk[0belisk](https://www.polygon.com/profile/CW688497/ "Posted by 0belisk")0belisk #CW688497 Member since 2022-05-25 Following 0 Topics 0 Users Follow Followed 0 Followers View In Reply To @Aculeus
"I've never heard of this website, I think it's called Twitch, or Twotch? I don't know, I'm way too sophisticated for such drab topics and I want everyone to know it."
-Random Polygon Users 2023-02-07 13:03:41 Upvote 2 Downvote Reply Copy
- POLYMember[POLYMember](https://www.polygon.com/profile/KR057083/ "Posted by POLYMember")POLYMember #KR057083 Member since 2022-05-25 Following 0 Topics 0 Users Follow Followed 0 Followers View In Reply To @0belisk
*Twetch 2023-02-07 15:30:33 Upvote 1 Downvote Reply Copy
- youinweirdcities[youinweirdcities](https://www.polygon.com/profile/HV538671/ "Posted by youinweirdcities")youinweirdcities #HV538671 Member since 2022-10-03 Following 0 Topics 0 Users Follow Followed 0 Followers View Absolutely do not like where this is going but the majority of people don't seem to care so I guess no one's gonna stop it. 2023-02-02 15:40:24 Upvote 2 Downvote Reply Copy
- Raln[Raln](https://www.polygon.com/profile/NQ625576/ "Posted by Raln")Raln #NQ625576 Member since 2022-05-25 Following 0 Topics 0 Users Follow Followed 0 Followers View I’m uncomfortable with how entertained I am by this. I hate this thing that I like. 2023-02-02 20:04:28 Upvote 2 Downvote Reply Copy
- murnurs[murnurs](https://www.polygon.com/profile/OW007861/ "Posted by murnurs")murnurs #OW007861 Member since 2022-06-13 Following 0 Topics 0 Users Follow Followed 0 Followers View Look. I am a supporter of trans rights over here in the real world. But come on. Super-seriously condemning and banning an AI sitcom character as transphobic because their algorithm produced a 'joke' that, under one possible interpretation, could be perceived as insensitive... I mean... I would say this stuff writes itself, but apparently self-writing stuff has been cancelled. 2023-02-07 12:00:02 Upvote 1 Downvote Reply 5 Copy
- POLYMember[POLYMember](https://www.polygon.com/profile/KR057083/ "Posted by POLYMember")POLYMember #KR057083 Member since 2022-05-25 Following 0 Topics 0 Users Follow Followed 0 Followers View In Reply To @murnurs
Should a private company allow hateful content to continue to be streamed on its site because it's generated by AI? 2023-02-07 15:32:28 Upvote Downvote Reply Copy
- murnurs[murnurs](https://www.polygon.com/profile/OW007861/ "Posted by murnurs")murnurs #OW007861 Member since 2022-06-13 Following 0 Topics 0 Users Follow Followed 0 Followers View In Reply To @User
No, you're right, they absolutely have the right to take down their own content and say whatever they want about it. Just as casual observers have the right to think that folks having a moral panic about a bunch of ones and zeros is hilarious. 2023-02-07 19:47:46 Upvote 1 Downvote Reply Copy
- POLYMember[POLYMember](https://www.polygon.com/profile/KR057083/ "Posted by POLYMember")POLYMember #KR057083 Member since 2022-05-25 Following 0 Topics 0 Users Follow Followed 0 Followers View In Reply To @murnurs
I don't see anyone panicking about it. Do you? If so, where? 2023-02-07 23:11:23 Upvote Downvote Reply Copy
- metamemeticist[metamemeticist](https://www.polygon.com/profile/JR771446/ "Posted by metamemeticist")metamemeticist #JR771446 Member since 2022-08-15 Following 0 Topics 0 Users Follow Followed 0 Followers View In Reply To @User
Right, you don’t. Because the channel, and the clips themselves, have been taken down. *rolls eyes*
On Twitch and on YouTube. Nothing left to panic about, nothing to link or cite, and thus persons such as myself are sadly coerced (yeah, I think that word’s accurate here) into having to accept the (historically questionable) interpretations—>decrees of Alphabet/Google and the like. 2023-02-08 00:02:15 Upvote Downvote Reply Copy
- POLYMember[POLYMember](https://www.polygon.com/profile/KR057083/ "Posted by POLYMember")POLYMember #KR057083 Member since 2022-05-25 Following 0 Topics 0 Users Follow Followed 0 Followers View In Reply To @metamemeticist
So why did you say there's moral panic, if you agree there isn't? 2023-02-08 09:48:44 Upvote Downvote Reply Copy
- mcmarbles[mcmarbles](https://www.polygon.com/profile/VJ998405/ "Posted by mcmarbles")![Image 82: User Display Picture](https://ww