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The Fanciest Fitness Memberships That Techies Love

What do thousands of dollars at a fitness center get a person? Amenities like AI-powered weightlifting machines, in-house physicians, meditative sound baths and color-coded, know-it-all orbs. Earning a clean bill of health has never inspired such extravagance. Here are five of the most luxe ...

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The Exotic Fitness Goals of the Tech Elite

When normies want to set lofty fitness goals for themselves, they train for half- or full-marathons. If they’re feeling ambitious, perhaps they shoot for a triathlon or a Tough Mudder. For the type A personalities of tech, though, those events are sometimes warmups, literally, for even more ...

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The Garden Designers Who Make Silicon Valley Beautiful

Land is scarce in the Bay Area, which makes a well-designed outdoor space at a Marin cottage or Atherton manse a tremendous status symbol. The perfect allée of heritage olive trees or the right mise-en-scène of native grasses does more than elevate a property’s curb appeal—it telegraphs panache, ...

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The Startups Hoping for a ‘MAHA’ Boom

A few weeks ago, Robert F. Kennedy Jr., the U.S. Health and Human Services secretary, and Marty Makary, the new Food and Drug Administration commissioner, announced plans to ban eight commonly used petroleum-based dyes from food products in the U.S. Kennedy envisions far more changes ahead in ...

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Tech Companies Tiptoe Around Trump

On Thursday, Microsoft announced it had jacked up the prices on its game products, raising the price of its flagship Xbox console by $100—or 20%—to $600. It was an extraordinary move: Five-year-old consoles like the current generation of Xboxes almost always see price cuts, not increases. To ...

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Tech’s Favorite Microconferences and Private Summits

Nearly anyone who’s anyone agrees: Bigger isn’t better—when it comes to conferences and networking. Indeed, the tech, media and finance elite have increasingly come to prefer an intimate gathering over attending anything giant and sponsored to death. Web Summit, Collision, South by Southwest and ...

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Tech’s Wildest Robot Dreams

The robots are coming! Or so it appears. After decades of speculation about the arrival of robots that get closer to the ones envisioned in science fiction, venture funding to robotics companies has shot up in recent years—hitting $7.2 billion in funding last year, a 30% increase from 2020. ...

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